This Privacy Policy describes how Lifexist (“Lifexist,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when you visit lifexist.net, schedule an appointment, communicate with us, participate in our membership programs, or receive our wellness and healthcare services.

This Privacy Policy explains the types of information we may collect, how we use and disclose that information, and the choices available to you.

This Privacy Policy applies to information collected through our website, online appointment-booking tools, marketing communications, telephone calls, text messages, emails, and other interactions with Lifexist.

Certain medical information may be subject to the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”) and other healthcare privacy laws. When HIPAA applies, our separate Notice of Privacy Practices governs how we use and disclose protected health information.

By using our website or providing information to us, you acknowledge the practices described in this Privacy Policy.

1.Information We Collect

We may collect the following categories of information.

A. Information You Provide Directly

You may provide information to us when you:

• Submit a contact or consultation request
• Schedule or manage an appointment
• Enroll in a membership or wellness program
• Communicate with our clinicians or team
• Sign up for email or text message communications
• Complete intake forms, assessments, questionnaires, or surveys
• Make a payment
• Apply for financing or payment arrangements
• Participate in a promotion or special offer

The information you provide may include:

• Name
• Email address
• Telephone number
• Mailing address
• Date of birth
• Appointment preferences
• Communication preferences
• Payment and billing information
• Membership information
• Emergency contact information
• Information included in messages or inquiries
• Other information you choose to provide

B. Health and Wellness Information

When you inquire about or receive services from Lifexist, we may collect health-related information, including:

• Medical history
• Current symptoms and health concerns
• Medications and supplements
• Allergies
• Lifestyle, sleep, nutrition, fitness, and recovery information
• Treatment goals
• Hormone, peptide, IV therapy, metabolic, cognitive, and wellness information
• Laboratory results and biomarker data
• Body composition information
• Information relating to prescriptions, treatments, or clinical recommendations
• Information provided during consultations or telehealth visits

Health information collected as part of your medical care may be protected health information under HIPAA. Please review our Notice of Privacy Practices for additional information regarding your medical privacy rights.

Please do not submit sensitive medical information through a general website contact form, standard email, or social media message unless we specifically instruct you to do so.

C. Appointment and Transaction Information

When you schedule an appointment, purchase a service, or enroll in a membership, we may collect:

• Services requested
• Appointment date and time
• Provider preferences
• Transaction history
• Membership status
• Amounts charged
• Payment status
• Cancellation or rescheduling information

Appointment scheduling may be provided through Boulevard or another third-party scheduling platform. Information submitted through such platforms may also be subject to the platform provider’s privacy policy and terms.

We generally do not directly store complete payment-card information. Payments may be processed by third-party payment processors that collect and process payment information on our behalf.

D. Information Collected Automatically

When you visit our website, we and our service providers may automatically collect certain information, including:

• Internet Protocol address
• Browser type
• Device type
• Operating system
• Referring website
• Pages viewed
• Links clicked
• Approximate geographic location
• Date and time of access
• Time spent on the website
• Website interactions
• Advertising or device identifiers
• Cookie and similar technology information

This information helps us operate the website, understand how visitors use it, improve performance, prevent fraud, and measure marketing effectiveness.

E. Information From Other Sources

We may receive information from:

• Appointment-booking platforms
• Patient portals and healthcare technology providers
• Laboratories and diagnostic providers
• Pharmacies and compounding pharmacies
• Telehealth providers
• Payment processors
• Advertising and analytics providers
• Referring healthcare professionals
• Service providers working on our behalf
• Publicly available sources
• Social media platforms when you interact with our pages or advertisements

Information received from healthcare providers, laboratories, pharmacies, or other clinical partners will be handled in accordance with applicable healthcare privacy requirements.

2.How We Use Your Information

We may use your information to:

• Respond to inquiries and consultation requests
• Schedule, confirm, reschedule, and manage appointments
• Provide wellness and healthcare services
• Conduct consultations and assessments
• Create personalized wellness or treatment plans
• Review laboratory results and health information
• Coordinate with clinicians, laboratories, pharmacies, and other service providers
• Provide telehealth services
• Manage memberships and patient accounts
• Process payments and transactions
• Send appointment reminders and service-related messages
• Provide customer and patient support
• Communicate information about services, promotions, and events
• Personalize website content and communications
• Analyze and improve our website, services, and patient experience
• Measure advertising and marketing performance
• Maintain the security and integrity of our systems
• Detect and prevent fraud, misuse, or unlawful activity
• Maintain business, medical, and transaction records
• Comply with legal, regulatory, licensing, and professional obligations
• Protect the rights, safety, and property of Lifexist, our patients, and others
• Carry out any other purpose disclosed when the information is collected

We may also use aggregated or de-identified information that does not reasonably identify you for research, analytics, operational, educational, or business-planning purposes, as permitted by law.

3.Email, Telephone and Text Message Communications

When you provide your email address or telephone number, you may receive communications from Lifexist concerning:

• Appointment confirmations
• Appointment reminders
• Scheduling updates
• Membership information
• Patient-service communications
• Follow-up communications
• Offers, promotions, and educational information

Opting out of promotional communications will not prevent us from sending non-promotional communications that are necessary to manage an appointment, transaction, membership, or patient relationship, where permitted by law.

You may unsubscribe from promotional emails by using the unsubscribe link included in the email.

Mobile information will not be shared with third parties or affiliates for their own marketing or promotional purposes. Information may be shared with subcontractors and service providers that support our communications, customer service, appointment scheduling, or other business operations. Text-message originator opt-in data and consent will not be shared with third parties for their independent marketing purposes.

4.How We Disclose Information

We may disclose information in the following circumstances.

A. Healthcare and Wellness Operations

We may disclose information to professionals and organizations involved in providing or coordinating your care, including:

• Physicians
• Nurses
• Clinical staff
• Wellness professionals
• Laboratories
• Diagnostic providers
• Pharmacies
• Compounding pharmacies
• Telehealth providers
• At-home phlebotomy providers
• Other healthcare professionals involved in your care

Uses and disclosures of protected health information are governed by our Notice of Privacy Practices and applicable healthcare privacy laws.

B. Service Providers

We may disclose information to vendors that perform services on our behalf, including:

• Appointment-booking providers
• Website hosting providers
• Patient portal and electronic record providers
• Payment processors
• Customer relationship management providers
• Email and text messaging providers
• Information technology and security providers
• Analytics providers
• Advertising providers
• Professional consultants
• Accountants
• Attorneys
• Insurance providers

These providers may access information only as reasonably necessary to perform services for Lifexist and are expected to handle information in accordance with applicable contractual and legal requirements.

C. Legal and Safety Requirements

We may disclose information when we reasonably believe disclosure is necessary to:

• Comply with a law, regulation, subpoena, court order, or legal process
• Respond to a lawful government request
• Protect the health or safety of a person
• Prevent fraud, security threats, or unlawful activity
• Investigate suspected violations of our policies or agreements
• Establish, exercise, or defend legal claims
• Protect Lifexist’s rights, property, patients, employees, or operations

Health information will only be disclosed for legal or safety purposes as permitted or required by applicable healthcare privacy laws.

D. Business Transactions

If Lifexist is involved in a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar transaction, information may be disclosed or transferred as part of that transaction, subject to applicable legal requirements.

E. With Your Direction or Authorization

We may disclose information to another person or organization when you direct us to do so or provide valid authorization.

5.Sale and Sharing of Personal Information

We do not sell personal information in exchange for monetary payment.

We do not sell or share your telephone number, text-message opt-in information, or text-message consent with third parties for their independent marketing purposes.

We may use analytics, measurement, and advertising technologies to understand website activity and measure the effectiveness of our advertising. Under certain state privacy laws, some disclosures involving advertising cookies or identifiers may be considered a “sale,” “sharing,” or use for targeted advertising even when no money is exchanged.

Where required by applicable law, you may request to opt out of the sale or sharing of personal information or its use for targeted advertising by contacting us using the information provided below.

6.Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, software development kits, local storage, and similar technologies.

These technologies may be used to:

• Keep the website functioning
• Remember preferences
• Understand website traffic
• Analyze how visitors use the website
• Diagnose technical problems
• Prevent fraud and abuse
• Measure advertising performance
• Deliver or personalize advertising where permitted

You may be able to control cookies through your browser settings. Blocking certain cookies may affect the functionality of the website.

Some browsers and devices allow users to send privacy preference signals, such as Global Privacy Control. Where required by applicable law and technically feasible, we will process recognized opt-out preference signals as requests to opt out of applicable data sales or sharing.

Our website may not respond to traditional “Do Not Track” browser settings because there is no universally accepted standard for responding to those signals.

7.HIPAA and Protected Health Information

This Privacy Policy generally applies to personal information collected through our public website, marketing activities, appointment requests, and other non-clinical interactions.

Information created, received, or maintained by Lifexist as part of providing healthcare services may qualify as protected health information under HIPAA.

When HIPAA applies, our Notice of Privacy Practices explains:

• How medical information may be used and disclosed
• Your rights concerning medical information
• Our legal responsibilities for protecting medical information
• How to submit a medical privacy complaint
• How to request access to or amendments of medical records

If there is a conflict between this Privacy Policy and our Notice of Privacy Practices regarding protected health information, the Notice of Privacy Practices will control.

8.Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

These safeguards may include:

• Access restrictions
• Authentication controls
• Secure systems and patient portals
• Encryption where appropriate
• Employee confidentiality requirements
• Vendor security requirements
• Monitoring and security procedures

No website, email system, text message, wireless transmission, or electronic storage method can be guaranteed to be completely secure. You should avoid sending highly sensitive information through unsecured communication channels.

9.Data Retention

We retain personal information for as long as reasonably necessary to:

• Provide services
• Maintain the patient or membership relationship
• Complete transactions
• Comply with legal and regulatory requirements
• Maintain medical and business records
• Resolve disputes
• Enforce agreements
• Prevent fraud and protect our operations

Medical records may be retained for the period required by healthcare, licensing, professional, and state record-retention laws.

When information is no longer reasonably necessary, we may delete, destroy, anonymize, or de-identify it, subject to applicable legal obligations.

10.Your Privacy Rights

Depending on where you reside and applicable law, you may have the right to:

• Request confirmation that we process your personal information
• Request access to personal information we maintain about you
• Request correction of inaccurate information
• Request deletion of certain information
• Request a portable copy of certain information
• Withdraw consent where processing is based on consent
• Opt out of promotional emails or text messages
• Opt out of the sale or sharing of personal information
• Opt out of targeted advertising
• Limit certain uses of sensitive personal information
• Appeal a decision regarding a privacy request
• Receive equal service without unlawful discrimination for exercising privacy rights

These rights may be subject to exceptions, including medical-record retention requirements, legal obligations, fraud prevention, and the establishment or defense of legal claims.

To submit a privacy request, contact us using the information in the “Contact Us” section below. We may need to verify your identity before processing the request.

You may use an authorized agent to submit certain requests where permitted by law. We may require evidence that the agent is authorized to act on your behalf.

Rights relating specifically to protected health information should be exercised in accordance with our Notice of Privacy Practices.

11.Children’s Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information online from children under 13 without authorization from a parent or legal guardian.

If we learn that personal information was collected from a child under 13 without appropriate authorization, we will take reasonable steps to delete it.

A parent or guardian who believes a child has provided personal information through our website may contact us using the information below.

12.Third-Party Websites and Services

Our website may contain links to third-party websites, scheduling platforms, social media services, patient portals, payment processors, or other external services.

Lifexist does not control the privacy, security, or content practices of third parties. Information submitted directly to a third-party service is governed by that service’s privacy policy and terms.

We encourage you to review the privacy policies of third-party services before providing personal information.

13.Telehealth and Electronic Communications

Lifexist may provide consultations or other services through telehealth and electronic communication platforms.

Telehealth sessions may involve the electronic transmission of medical, health, and identifying information. We use service providers and safeguards designed to protect these communications, but electronic communications may involve risks beyond our complete control.

You are responsible for participating in telehealth services from a reasonably private location and protecting access to your devices, passwords, and accounts.

14.International Visitors

Lifexist is based in the United States. If you access our website from outside the United States, your information may be transferred to and processed in the United States or other countries where our service providers operate.

Privacy laws in those jurisdictions may differ from the laws in your country.

15.Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, services, technologies, or legal obligations.

When we update the policy, we will revise the “Last Updated” date at the top of this page. Material changes may also be communicated through the website or by another appropriate method.

We encourage you to review this Privacy Policy periodically.

16.Contact Us

Questions, concerns, or requests regarding this Privacy Policy may be directed to:

Lifexist

4036 Osage Beach Parkway, Suite 400
Osage Beach, Missouri 65065

Telephone: (573) 552-8066

Email: info@lifexist.net

Website: lifexist.net